Why do we believe everything our clients tell us? “This is a bad time.” “I already have life insurance.” “I’m not interested.” Sometimes people don’t say what they mean. The client is trying to find the proper way to communicate their concerns about buying insurance, but they don’t know how. They are afraid of making the wrong decision, so they make the easiest decision, and do nothing.

We have to understand this truth before we ever knock on a door or pick up the phone. We have to understand the underlying need within the home and our clients’ insecurities of making the wrong decisions. Then it is our responsibility to guide our clients to the best solution for their needs. In this episode, Chris Ball and Zach McElwain discuss the importance of understanding our client’s concerns even if they don’t voice them.

Engage with Our Team

As we mentioned in this episode, there are several ways to now engage with our team including our Sales and Business Accelerator with weekly coaching points, training videos, and monthly deep dives. We also have smaller commitment 4-week coaching programs that are focused on specific products, sales concepts, or business growth ideas.

Get Started in Insurance Sales Today

Through an exclusive partnership with Xcel Testing Solutions, Life Insurance Academy listeners and subscribers can now receive an amazing 50% discount from the regular pre-licensing course fee of $199 to only $99 by utilizing a special discount code of “LIA” That’s the 3 simple letters of L-I-A. This exclusive discount is available for the Life, Health, and Accident Courses or even a combination of these required courses. Just go to https://liapodcast.org/xcel and enter promo code LIA at checkout.

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