If you’ve listened to more than one or two episodes of this podcast, then you’ll know we often cover the importance of developing trust, need, and desire in the sales process. In this episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents make, and best practices to have these tough conversations.

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This episode kicks off a series where we deep dive into each of the 5 Real Reasons Why People Don't Buy that we discussed in Episode 03 and 04. Join Chris, Roger and Austin as we take a further look at tactical ways to build trust from the time you get ready until you get back in the car after a successful sit.

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