Increase Your Premium by Peeling Back the Layers of Need (Ep.68)

Have you ever wondered why some agents consistently sell policies with higher face amounts? They have the same products, same leads, same geo, and same presentation but somehow, they just do better. The answer can be found in the same way that Shrek describes himself: Ogres are like onions - and so is developing need with your clients! How? They both have layers and you have to peel them back! In this episode, the guys discuss the different layers you should step your client through to develop need and value of the product so that they can get the most protection for their family at a price they can afford. For show notes and agent resources, visit https://liapodcast.org/ep68. Read More

National Top Agent Interview: Jimmy Fraser (Ep.67)

If you've ever felt like quitting insurance sales, you're not alone. We interviewed national top producer Jimmy Fraser who shares his story of mindset struggle and triumph including almost quitting to huge success. He also gives some great practical tips for agents as well as their spouses. Listen to the end for a motivational hype speech. For agent resources and to connect with the team on a topic discussed in this episode, visit https://liapodcast.org/ep67 Read More

The Perfect Amount of Life Insurance Leads (Ep.66)

Is the title clickbait or is there a perfect amount of leads? Listen to this episode to find out the many factors that play a role into determining the perfect amount of insurance leads you need to be successful and profitable. For agent resources and to connect with the team on a topic discussed in this episode, visit https://liapodcast.org/ep66 Read More

Chargebacks! How to Eliminate Them Before They Wipe Out Your Business (Ep.64)

If you're listening to this episode, it's probably because you've felt the pain of chargebacks or you're trying to avoid them. Listen in as the guys talk about what chargebacks are, how they happen, and ways to eliminate them before they knock you out of the business. Visit https://liapodcast.org/ep64 for show notes and agent resources. Read More

The 5 Strategies to Build a 7-Figure Agency with Marlin Faulkner (Ep.63)

This week we have a very special guest with us - someone who has overcome so much and grown a nationally successful team and he's not slowing down anytime soon. Listen to our incredible conversation with Marlin Faulkner and how he went from homeless and hopeless to hopeful and fulfilled. This episode is longer than most but packed with so many takeaways including some key strategies to growing your team. Listen to it as many times as needed and make sure to take notes! For episode notes and to connect with Marlin and our team on recruiting next steps, visit https://liapodcast.org/ep63 Read More
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Meet the talented and funny guys behind the LIA Podcast

Chris Ball

If you're listening to the podcast and wonder who in the world could even think of a comment like that, it was probably made by Chris. He's a husband, father, team leader, and top producer who thinks he's hilarious.

Zach McElwain

Zach came to the industry straight out of college and creates a learning opportunity out of every moment. He's a top producer, big sports fan, and one of the most encouraging, kind people you'll ever meet.

Roger Short

With four incredibly beautiful women in his life, and the coolest dog named Tucker, Roger's got a passion for big adventures, watching hockey, playing golf and making a difference.

Austin Lopesilvero

Austin is our in-house creative that is fueled by coffee and bourbon. He has a background in marketing, web development, and audio production.

Training and resources to help you become more profitable in your life insurance business.

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