If you’ve listened to more than one or two episodes of this podcast, then you’ll know we often cover the importance of developing trust, need, and desire in the sales process. In this episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents make, and best practices to have these tough conversations.
Do people buy what they need or do people buy what they want? Today we discuss client need & the fine art of assisting the client to verbalize those things. “A need once verbalized (by the client) becomes a want!" Join us in this second installment of our deep dive series on the 5 Real Reasons Why People Don't Buy.
Now that you've established trust with your client and determined the need, learn the remaining 3 reasons why clients don't buy and how to address them as we finish up in part 2 of the 5 Real Reasons Why People Don't Buy.