Almost every top producer we've talked to has taken the time to figure out this word and how it applies to their sales career. It's a word that is a cornerstone to our team and our business and that word is why. Why do we get up everyday and pursuit this opportunity called life insurance sales. Learn the why behind the why, how to uncover your why, and how to apply it to your every day activity.

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Do people buy what they need or do people buy what they want? Today we discuss client need & the fine art of assisting the client to verbalize those things. “A need once verbalized (by the client) becomes a want!" Join us in this second installment of our deep dive series on the 5 Real Reasons Why People Don't Buy.

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This episode kicks off a series where we deep dive into each of the 5 Real Reasons Why People Don't Buy that we discussed in Episode 03 and 04. Join Chris, Roger and Austin as we take a further look at tactical ways to build trust from the time you get ready until you get back in the car after a successful sit.

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