Do people buy what they need or do people buy what they want? Today we discuss client need & the fine art of assisting the client to verbalize those things. “A need once verbalized (by the client) becomes a want!" Join us in this second installment of our deep dive series on the 5 Real Reasons Why People Don't Buy.

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This episode kicks off a series where we deep dive into each of the 5 Real Reasons Why People Don't Buy that we discussed in Episode 03 and 04. Join Chris, Roger and Austin as we take a further look at tactical ways to build trust from the time you get ready until you get back in the car after a successful sit.

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