Anyone that has been in sales long enough knows the feeling of being told no. Many agents are solely focused on getting the sale and fail to understand the significance of the entire sales process. The industry’s marketing approach often emphasizes the end results, such as financial success and incentives, without adequately communicating the importance of the journey and the steps involved. This misalignment of expectations leads to frustration when agents struggle to achieve their desired results. In this episode, Zach McElwain and Chris Ball discuss the importance of agents not skipping steps in the life insurance sales process.

Engage with Our Team

As we mentioned in this episode, there are several ways to now engage with our team including our Sales and Business Accelerator with weekly coaching points, training videos, and monthly deep dives. We also have smaller commitment 4-week coaching programs that are focused on specific products, sales concepts, or business growth ideas.

Get Started in Insurance Sales Today

Through an exclusive partnership with Xcel Testing Solutions, Life Insurance Academy listeners and subscribers can now receive an amazing 50% discount from the regular pre-licensing course fee of $199 to only $99 by utilizing a special discount code of “LIA” That’s the 3 simple letters of L-I-A. This exclusive discount is available for the Life, Health, and Accident Courses or even a combination of these required courses. Just go to and enter promo code LIA at checkout.

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