In this episode of the Life Insurance Academy podcast, we’re diving into a topic that might not sound like the most enticing at first glance, but trust us, it’s a game-changer for anyone in the life insurance industry. Today we explore the critical process of selecting the right insurance product for your clients. While the title might not immediately grab your attention, the content of this podcast could significantly impact your earnings and efficiency.

Selecting the right product isn’t just about making a sale; it’s about instilling confidence in your clients by demonstrating competence and understanding their needs. This episode is all about avoiding the disappointment that comes from a product mismatch, which can lead to applications being rejected due to underwriting issues. We dive deep into the significance of underwriting – a term that might as well be considered a four-letter word in our industry – and discuss strategies for navigating this often-daunting aspect of our work.

We’re not just talking about theory here; we’re providing practical advice and a systematic approach that can be applied in real-world scenarios. Whether you’re discussing options with a client in their home or advising them over the phone, the insights shared in this episode will equip you with the tools needed to make informed decisions swiftly and confidently.

Moreover, we’re introducing a simple five-step system designed to ensure your clients qualify for the best possible product, minimizing the chance of disappointment and maximizing satisfaction all around. This system is about more than just understanding the products; it’s about understanding your clients, and their needs, and how to align the two seamlessly.

So, if you’re ready to elevate your approach to selecting life insurance products, gain both competence and confidence and leave disappointment in the dust, then this is the episode for you. Tune in to not only enhance your knowledge but to transform the way you conduct business in the life insurance industry. Join us on the Life Insurance Academy podcast for an episode that promises to be both enlightening and enriching.

Engage with Our Team

As we mentioned in this episode, there are several ways to now engage with our team including our Sales and Business Accelerator with weekly coaching points, training videos, and monthly deep dives. We also have smaller commitment 4-week coaching programs that are focused on specific products, sales concepts, or business growth ideas.

Get Started in Insurance Sales Today

Through an exclusive partnership with Xcel Testing Solutions, Life Insurance Academy listeners and subscribers can now receive an amazing 50% discount from the regular pre-licensing course fee of $199 to only $99 by utilizing a special discount code of “LIA” That’s the 3 simple letters of L-I-A. This exclusive discount is available for the Life, Health, and Accident Courses or even a combination of these required courses. Just go to and enter promo code LIA at checkout.

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