You’re likable. You’ve got the rapport. The client even hugged you on the way out. So why didn’t you get the sale?

In this powerful episode of the Life Insurance Academy Podcast, Roger Short and Chris Ball unpack one of the biggest hidden killers in life insurance sales: The Friend Zone.

✅ Discover the four root causes that stall your sales
✅ Learn how to shift from “friendly agent” to “trusted advisor”
✅ Master the art of authority, stakes, discovery, and direction
✅ Stop getting ghosted after “great” conversations
✅ And finally—close with confidence

If you’ve ever walked away from a call or Zoom feeling confused, frustrated, or just too nice for sales… this one’s for you.

📌 Get out of the friend zone. Start getting paid.

👇 Ready to level up your telesales skills and start closing with authority?
Join the waitlist for our next Telesales BootCamp here:
👉 https://shop.lifeinsuranceacademy.org/telesales-waitlist 👍 Like, Subscribe, and turn on notifications so you don’t miss future episodes.
📲 Share this episode with another agent who’s great with people but stuck with low production.

Get Started in Insurance Sales Today

Through an exclusive partnership with Xcel Testing Solutions, Life Insurance Academy listeners and subscribers can now receive an amazing 50% discount from the regular pre-licensing course fee of $199 to only $99 by utilizing a special discount code of “LIA” That’s the 3 simple letters of L-I-A. This exclusive discount is available for the Life, Health, and Accident Courses or even a combination of these required courses. Just go to https://liapodcast.org/xcel and enter promo code LIA at checkout.

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