On today’s show, we debunk a huge industry question of how likeable you need to be or should be in sales. Spoiler alert – use the tips we discuss in this episode to stay out of the friend zone! For show notes & agent resources, visit liapodcast.org/ep53.

Xcel Testing Solution is now offering LIA Podcast listeners an amazing 50% discount off the regular pre-licensing course fee of $199. Get your course today for $99 with promo code LIA. Just go to liapodcast.org/xcel & enter discount code LIA at checkout.

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About the Life Insurance Academy Podcast

The Life Insurance Academy Podcast takes you out of the classroom and into the conversations of top-producing agents in life insurance sales so you can level up your business. Subscribe to our feed wherever you listen to podcasts and follow us on Facebook, Twitter, and Instagram at @LifeInsureAcad.

About Life Insurance Academy

LifeInsuranceAcademy.org is an online educational platform for selling final expense, term, IULs, whole life and mortgage protection insurance. It’s designed for beginners in the life insurance industry who may not have any sales experience and for the veteran who simply needs to improve their game. While navigating through Life Insurance Academy, you’ll find podcasts, videos, downloadable content, and supporting sales materials to help you increase your sales and manage your book of business. Topics covered include prospecting, leads, how to approach your clients, proven sales processes and presentations, closing techniques, client care, and much more.