In this episode, Roger and Chris break down the three key components that will transform your sales business: People, Process, and Product. Drawing inspiration from Marcus Lemonis (The Profit) and Gordon Ramsay (Kitchen Nightmares), they explain how successful agents build their business by focusing on:

✅ Knowing your people — your clients, their needs, and how to truly connect
✅ Owning your process — having a repeatable, confident, and effective sales flow
✅ Understanding your product — and realizing you are part of what your client is buying

Whether you’re brand new or looking to level up, this episode is a masterclass in simplifying and strengthening your sales game.

🧠 Are you overcomplicating your sales process?
💬 Are you skipping over key client details because you haven’t asked the right follow-up questions?
🚀 Ready to increase your conversions and make a greater impact?

Listen in and take notes — then take action.

👇 Get on the waitlist for our next Telesales BootCamp and learn how to master the three P’s in real-time: https://shop.lifeinsuranceacademy.org/telesales-waitlist 🎙️ Don’t forget to subscribe, leave a review, and share this episode with someone who needs to hear it!

Get Started in Insurance Sales Today

Through an exclusive partnership with Xcel Testing Solutions, Life Insurance Academy listeners and subscribers can now receive an amazing 50% discount from the regular pre-licensing course fee of $199 to only $99 by utilizing a special discount code of “LIA” That’s the 3 simple letters of L-I-A. This exclusive discount is available for the Life, Health, and Accident Courses or even a combination of these required courses. Just go to https://liapodcast.org/xcel and enter promo code LIA at checkout.

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