Do people buy what they need or do people buy what they want? Today we discuss client need & the fine art of assisting the client to verbalize those things. “A need once verbalized (by the client) becomes a want!" Join us in this second installment of our deep dive series on the 5 Real Reasons Why People Don't Buy.

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This episode kicks off a series where we deep dive into each of the 5 Real Reasons Why People Don't Buy that we discussed in Episode 03 and 04. Join Chris, Roger and Austin as we take a further look at tactical ways to build trust from the time you get ready until you get back in the car after a successful sit.

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Now that you've established trust with your client and determined the need, learn the remaining 3 reasons why clients don't buy and how to address them as we finish up in part 2 of the 5 Real Reasons Why People Don't Buy.

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Whether it's your first sit or your thousandth, your clients will give you objections that cover an array of excuses of why they don't want to speak with you or buy. In this episode, we dive into why clients give objections, some of the real reasons they don't buy, and how to handle these objections.

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If you've spent any time in sales, you know the importance of leads. They are the lifeline to your business. In this episode, we dive into the secret to insurance leads and what nobody is telling you. You'll also catch a few pop culture references and how a simple shift in your approach to leads can radically transform your business.

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When Roger first met Chris, Chris - like many people - had no expectation of ever making six figures. What if we told you that you could - you just haven't been taught how. Learn the formula and steps to launch a six figure career in life insurance sales.

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