We had the privilege to interview best selling author Susan Scott on this week's episode where we discuss how to have fierce conversations with our clients to build the relationship and find the real need.

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Agents receive a plethora of objections, stalls, and lies at the door and throughout the sit. On today’s show, we dive into the lies that people tell us as life insurance agents, why they do it, and what you should do to move past and uncover the truth. Listen to the end to learn about an agent resource and exciting upcoming episode.

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As business owners, it is important to approach our businesses with the attitude of an investor. If we approach it as spenders, we will always look at the price tag trying to determine if X is worth the cost. Today we are talking about why it is important to invest in your business and some practical ways to do so even amidst today's economic crisis.

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If you’ve listened to more than one or two episodes of this podcast, then you’ll know we often cover the importance of developing trust, need, and desire in the sales process. In this episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents make, and best practices to have these tough conversations.

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In this special episode, guest host Jennifer Maxwell joins us for a discussion on how we as agents can use DISC to quickly identify who our clients are and how to better communicate with them over the course of the sit. Jennifer conducted a great training with our team last year so we’ll also share some war stories from the field and how we’ve been able to apply this to our own business.

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Life insurance sales is a respectable, notable career that allows people to make a difference in the lives of families across the nation. There are, however, some agents that don't always uphold the highest ethics - whether knowingly or not. This week we dive into some of the nefarious ways that life insurance agents put their own needs above their client's needs and how to make sure you're staying above board.

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Almost every top producer we've talked to has taken the time to figure out this word and how it applies to their sales career. It's a word that is a cornerstone to our team and our business and that word is why. Why do we get up everyday and pursuit this opportunity called life insurance sales. Learn the why behind the why, how to uncover your why, and how to apply it to your every day activity.

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There are many things an agent can do to grow in their career in life insurance sales but on today's show, we talk about a key daily activity that will surely increase your sales. On this episode, we dive into the importance of knowing your numbers, what numbers to track, and how to decipher them so you can grow your business. We also give an overview of an agent resource that will help you in this practice that you can download for free at liapodcast.org/ep21

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The transition back to work will be the start of a new normal for our country but also our industry. In this episode, we outline some best practices for agents to be successful while keeping their client’s and their families at the forefront.

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