The Closing Checklist: Determine Your Pricing Strategy (Ep.33)

This week we continue in part 2 of our 3 episode series on closing as we discuss addressing affordability, the different pricing strategies, and how to determine the best one to use.

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The Closing Checklist: Building Value (Ep.32)

This week, we kick off a new series on the things you must do to close your sale. In this first episode, we discuss when to close and how to build value during your close. Visit the show notes page for more information and episode outline: https://liapodcast.org/ep32

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In Sales, the Conversation is the Relationship with Susan Scott (Ep.29)

We had the privilege to interview best selling author Susan Scott on this week's episode where we discuss how to have fierce conversations with our clients to build the relationship and find the real need.

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How to Increase Your Sales by Converting Liars to Buyers (Ep.28)

Agents receive a plethora of objections, stalls, and lies at the door and throughout the sit. On today’s show, we dive into the lies that people tell us as life insurance agents, why they do it, and what you should do to move past and uncover the truth. Listen to the end to learn about an agent resource and exciting upcoming episode.

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How to Invest in Your Business During an Economic Crisis (Ep.27)

As business owners, it is important to approach our businesses with the attitude of an investor. If we approach it as spenders, we will always look at the price tag trying to determine if X is worth the cost. Today we are talking about why it is important to invest in your business and some practical ways to do so even amidst today's economic crisis.

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The Uncomfortable Conversations That Will Radically Change 
Your Career! (Ep.26)

If you’ve listened to more than one or two episodes of this podcast, then you’ll know we often cover the importance of developing trust, need, and desire in the sales process. In this episode, we discuss one of the biggest reasons agents struggle in this area: the ability to have tough, authentic conversations with clients. Listen to learn why you need to have these discussions, mistakes agents make, and best practices to have these tough conversations.

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The Secret to Unlocking Opportunity with Every Client with DISC Expert Jennifer Maxwell! (Ep.25)

In this special episode, guest host Jennifer Maxwell joins us for a discussion on how we as agents can use DISC to quickly identify who our clients are and how to better communicate with them over the course of the sit. Jennifer conducted a great training with our team last year so we’ll also share some war stories from the field and how we’ve been able to apply this to our own business.

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Don’t Be a Shady Life Insurance Agent! (Ep.24)

Life insurance sales is a respectable, notable career that allows people to make a difference in the lives of families across the nation. There are, however, some agents that don't always uphold the highest ethics - whether knowingly or not. This week we dive into some of the nefarious ways that life insurance agents put their own needs above their client's needs and how to make sure you're staying above board.

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